Culture-Driven.
Results-Focused.
Strategy and media execution built for today’s audiences.
We help build media that connects and performs.
Let’s talk.
Who We Are
Meaningful Influence. Measurable Growth.
At Mar Media, we uncover growth opportunities and build culturally fluent strategies that connect brands with the audiences that matter most. As a premier general market and Hispanic media agency rooted in San Diego and serving the greater Los Angeles area, we focus on reaching people in ways that feel authentic, engaging, and effective—whether through language of choice or culturally relevant storytelling. Mar Media is a founder-led media strategy and amplification firm helping brands connect with today’s audiences through culturally fluent, multi-platform execution that drives measurable growth.
The MAR Framework
Culture is the lens. Strategy is the engine. Results are the goal.
M — Meaningful Strategy: Built on cultural insight, audience intelligence, and measurable objectives. Every plan is designed to connect authentically and perform effectively.
A — Amplification: Delivering scale through culturally fluent media execution across platforms. We scale stories with precision across broadcast, streaming, digital, social, and live experiences meeting audiences where culture lives and influence happen.
R — Results: Growth that reflects real connection, not just impressions. We focus on what matters most: measurable impact, performance, and ROI.
The Founder-Led Difference
Founder-led means strategy stays close to execution. At Mar Media, clients work directly with senior leadership ensuring clear direction, faster decision-making, and thoughtful execution from start to finish. Without layers or handoffs, strategies remain intentional, aligned, and performance-driven.
Founder
Founder-Led. Strategy-Driven.
Mar Media was founded by Marla Marquez, a bilingual media strategist with deep experience building high-impact campaigns across broadcast, streaming, and digital platforms. With a background spanning both general market and Spanish-language media, Marla brings a culturally fluent, hands-on approach to every partnership.
Her work bridges insight and execution, helping brands connect meaningfully with today’s audiences while delivering measurable business results. Having worked closely within media organizations, Marla understands the inner workings of how campaigns are planned, negotiated, executed, and optimized.
That perspective makes her a trusted ally in campaign execution ensuring strategies move seamlessly from concept to launch, with clarity, efficiency, and performance in mind. As a founder-led firm, Mar Media offers senior-level strategy, direct collaboration, and intentional execution ensuring every campaign is built with purpose, precision, and results in mind.
Strategic Advisor
Philip C. Wilkinson is a seasoned media executive with over three decades of experience shaping Spanish-language and multicultural media. In 1990, he founded KBNT-TV/Univision, the first Spanish-language television station in San Diego. In 1996, he co-founded Entravision Communications Corporation, where he served as President and COO for nearly two decades. He later co-founded Serestar Communications, which was subsequently acquired by NBCUniversal.
As a Strategic Advisor, he provides senior guidance to support Mar Media’s growth, partnerships, and expansion across general market, Spanish-language, and public affairs media.
Building growth, Partnerships & Industry Perspective.
Our Services
Strategy that connects. Amplification that scales. Results that matter.
We provide strategy-led media planning, buying, and execution across traditional and digital platforms including broadcast, streaming/OTT/CTV, digital, social, radio, outdoor, and online video. Every campaign is built on cultural insight, guided by performance goals, and executed with precision to deliver measurable impact across general market and Spanish-language audiences.
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We design and execute media strategies that connect brands with audiences and drive results. General market & Spanish-language strategy. Every placement, platform, and investment is guided by insight, cultural intelligence, and performance goals.
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We bring strategy to life through integrated campaign execution and media-driven production ensuring creative and placement work together seamlessly to drive performance across platforms. Cross-platform campaign execution and amplification.
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We focus on what matters most: results. Through continuous analysis and refinement, we ensure campaigns deliver measurable impact and ROI. Includes KPI development & reporting.
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Senior-level guidance for brands seeking clarity, expansion, or refinement. Includes media audits & strategic assessments. Multicultural & bilingual market consulting.
Industries we serve
We partner with brands across entertainment, automotive, healthcare, legal, retail, food & beverage, financial services, and non-profit sectors and we’re always open to new challenges where culturally fluent media can drive impact.
Sectors Include:
Casinos & Gaming
Entertainment & Media
Automotive & Auto Insurance
Healthcare, Health Insurance & Wellness
Legal & Professional Services
Retail & E-Commerce
Food & Beverage
Financial Services & Banking
Real Estate
Non-Profit & Community Organizations
Political Campaigns & Public Affairs
Ready to build media that connects and performs?
From national campaigns to localized activations, we help brands move beyond impressions and into meaningful influence. Whether you are a founder launching a new initiative or a CMO looking to scale across Southern California and beyond, we are ready to partner with you.